Indulge in Edible Masterpieces
Feed the Envy
Welcome to ASOOI
— where indulgence meets art, and envy is served on every plate.
A high-concept lounge and art house where culinary mastery blends with curated collectibles, creating moments designed to stir desire.
Our Story:
Born from the Malayalam word for envy, ASOOI is a temple of indulgence where food, art, and exclusivity create a world few can enter. A sanctuary for those who crave, who covet, who inspire envy.
Philosophy:
At ASOOI, we believe envy is an art form. We curate experiences that tantalize the senses and provoke admiration—moments that become obsessions.
The Experience
The Lounge:
Step into ASOOI’s enigmatic space, where dark velvet textures meet contemporary art, and every corner whispers sophistication. From the dramatic “Green Room” for VIP guests to our main floor where art installations and culinary theater collide.
Edible Art Menu:
Each dish is a masterpiece, carefully plated and provocatively named.
Feed the Envy Collection
The Envy Bites
The Green Whisper – Matcha burrata, pistachio dust, microgreens, envy-green olive oil.
Velvet Sin – Beetroot tartare, charcoal crisps, edible petals, balsamic pearls.
Silent Rival – Oysters, jalapeño foam, caviar, gold leaf, applewood smoke.
Main Obsessions
The Forbidden Flame – Flame-grilled wagyu, wine reduction, bone marrow, forest mushrooms.
Jealousy Garden – Roasted heirloom vegetables, pea purée, tempura leaves, charcoal crumbs.
ASOOI Blackened Sea – Squid ink risotto, seared scallops, yuzu pearls, crispy nori dust.
Envious Desserts
The Green Bite – Pistachio mousse, matcha lava, dry ice.
Obsession Sphere – Dark chocolate shell, passionfruit crème, hot caramel pour.
Cocktail Art
Liquid Envy – Gin, absinthe mist, green apple, silver dust.
Green Room Confidential – Rum, activated charcoal, tamarind, smoked cinnamon.
Whispers & Flames – Mezcal, chili, grapefruit, bell jar smoke.
The Art House
Our Concept
An evolving gallery within the lounge, showcasing exclusive contemporary art and collectibles from rising and renowned artists. Every month unveils new pieces, available for admiration—and for ownership.
[Explore Current Exhibition]
ACTIVITIES
The Green Room
An invitation-only space hidden within ASOOI. Here, guests encounter rare dishes, private art previews, and curated tasting menus reserved for the elite.
[Apply for Access]
Shop ASOOI
Take home envy. Limited-edition ASOOI collectibles, art prints, and designer merchandise.
[Visit the Store]
Events & Experiences
Private art launches
Exclusive tasting nights
Collectors' Circle gatherings
Artist meet & greets
[View Calendar]
Journal
The Art of Envy: Behind ASOOI’s Concept
Meet the Artist: Spotlight on ASOOI Collaborators
Culinary Stories: The Making of Edible Art
The Green Room Diaries
[Read More]
Membership
Become part of the ASOOI inner circle. Early access, VIP events, and the key to The Green Room.
[Join Now]
ASOOI Chai & Coffee
The Beginning
ASOOI Chai – Signature spiced blend, saffron-infused, served in hand-crafted art mugs.
ASOOI Green Chai – Green tea, cardamom, mint, and a touch of envy.
ASOOI Black Coffee – Single-origin, slow-brewed, bold and unapologetic.
ASOOI Envy Latte – Matcha latte with pistachio foam and edible gold.
The Dark Rival – Espresso shot with activated charcoal and chili.